Friday, April 16, 2010

Neuromarketers marketing themselves

While we’re on the topic of NeuroFocus and neuromarketing, let’s take a look at the neuromarketing firm’s latest promotional strategy.

Despite their purported ability to help design cleverly effective and creative advertisings, NeuroFocus has chosen to advertise itself by releasing a spoof nerdy rap music video. Full of clichés and overdone jokes it may be, but perhaps they used neuromarketing techniques to certify that this strategy is effective?

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